This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained? — Edition 6 This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers. — Edition 13 This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers. — Edition 18 This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand. — Edition 13 This case study explores National Express’s overall business strategy and shows how its Youth Promise initiative supports the company vision and values. — Edition 20 This case study looks in detail how IKEA has achieved its aim to be a responsible business in each of the three sectors of the supply chain. — Edition 13 This case study helps students understand the importance of understanding what customers want to improve customer service. — Edition 11 This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’. — Edition 16 This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future. — Edition 17 This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met. — Edition 4 This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf. — Edition 14 This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry. — Edition 8 This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence. — Edition 18 This case study shows how Harrods uses social media as a form of internal communication, a way of engaging with the external environment and as a means of recruitment. — Edition 19 This case study helps students understand how companies promote above and below the line. — Edition 11 Wikimedia Commons Looking at case study samples is a good way to familiarize yourself with cases so that you can be comfortable working with them. Some business schools and organizations sell case studies online for a fee. For example, Harvard Business Review sells millions of case studies each year. But buying every business case study you want to look at isn't always practical for every budget, so in this article ethical issues in marketing, we're going to review some of the places online where you can find free case study samples. The case studies on these sites are specifically geared toward business majors. The School of Business Administration at Acadia University has a non-profit center known as the Acadia Institute of Case Studies (AICS). This resource provides educational materials in the form of case studies to help educators and instructors teach real world business scenarios in the classroom. Most of their case studies focus on entrepreneurship and small business. However, they do have case studies on a wide range of topics, including accounting writing the personal statement sample, finance case study examples social work, marketing, e-business writing academic essays for money, strategy, human resources, and related topics.
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