Once you’ve covered the letter writing basics (address, hiring manager’s name if you have it), the opening paragraph should be short and to the point. Explain what job it is you’re applying for and where you found the vacancy. Example: If you have no specific academic or vocational qualifications to cite, use your relevant experience to win merit. If you’re lacking experience, use personal skills or attributes to show what makes you the perfect fit for the role. Briefly describe your professional and academic qualifications that are relevant to the role and ensure you refer to some of the skills listed in the job description. Feel free to mention the website by name (e.g. ‘as advertised on reed.co.uk’) or on line degree, if someone referred you to the contact, mention their name in this section. We can’t stress this enough. Before you sit down to write your cover letter, do some research on the company and the job you’re applying for. Things to know include what the company does, their competitors and where they’re placed in the market. Not sure where to start? Here’s a step-by-step guide to help you write a compelling cover letter. Building upon the information in your CV, a cover letter should state in no uncertain terms why this company should hire you. Everything it includes should encourage the recruiter to give your CV the attention it deserves. Not only will carrying out this research give you the knowledge you require to tailor your cover letter and CV to the style of the company pros and cons corporate social responsibility, it also demonstrates that you’ve a real interest in the role and the company itself. Fourth paragraph
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